Notice something different about our website? It’s not just you. If you check out our homepage, our backup solutions, or the blog, you’ll experience a different look and feel than before.

Comet Backup started out in the early 2000s as a backup service provider helping protect businesses across New Zealand. Today, we’re a leader in the backup software industry with customers in over 120 countries. We serve MSPs, internal IT teams, and hosting partners across the galaxy.

Our focus has always been on building fast, secure purpose-built backup software. And while those core principles haven’t changed, we realized that an update to our website and other communications tools could make the experience on our platforms clearer and more frictionless to provide a stellar experience. With that in mind, we began drawing up launch plans to deliver a rebrand that would achieve all of this and more.

The Comet Backup Rebrand

The Inspiration: Everyday IT Heroes

Although they may not wear capes, the IT heroes we work with certainly captain crews, quietly saving businesses, one help desk ticket at time. We deeply respect the dedication of these men and women out on the front lines keeping our organizations running every single day and night (3am escalation alerts and all). Our brand is inspired by these everyday heroes, harkening back to the retro space superheroes battling interstellar pirates (ransomware), unreliable droids (hardware failures), and cosmic creatures (human errors) that take systems down. We stand with these IT legends and salute them for keeping our communities safe. Thank you.

What Did We Change?

With that guiding light as our inspiration, here are a few of the primary changes we’ve made as part of the rebranding process:

Changes to the User Experience

The overall user experience on the website has been updated to provide more ease for viewing on desktop or mobile. The navigation has been thoughtfully reorganized to make it easier to find the value each user needs within the site, especially within the robust menu we’ve added.

Outer Space Theme

The name “Comet” reflects the core identity of our platform: fast, secure movement of data with a lasting trail you can depend on. Just as a comet travels through space and leaves a visible path behind it, our software securely transfers your data while preserving a clear history you can return to at any time. Comets are also built to endure extreme conditions over long journeys, much as how backups withstand disasters and unexpected events. Our space branding, inspired by our company name, also captures a sense of the vast scalability and distances in outer space – reinforcing that your data is safely removed from terrestrial risks, like ransomware and hardware failure, even as your company (and your data) have the space they need to scale and grow.

If you head over to the Wayback Machine, or check the screenshots below, you’ll notice that we’ve stayed true to our brand’s core space theme. Simply put, the reasons we doubled down on the strengths of our unique branding is because when you look around the technology landscape, it’s a sea of sameness – cold blues and greens with abstracted circuit board patterns overlaid in the background. Every brand looks the same.

Backup is critical, which is why we feel it should have a memorable brand identity, just like the heroic actions of the IT teams who swoop in to save the day when disaster strikes.

Backups: Mission Critical

This rebrand covers a number of subtle and not-so-subtle changes, but an important thing to emphasize is that the substance of Comet Backup isn’t changing. From day one, we’ve focused on being a fast, secure and versatile backup platform for our customers. We show up every day to build our software with craftsmanship, collaboration, creativity and care. With those values in mind, at the core of our rebrand is our commitment to you:

Comet Backup is your mission control for data protection.

Tell Us What You Think

As we work to continually serve our customers more effectively, we’ll keep improving the way you experience Comet Backup’s products and services. Hearing what works and what doesn’t from you is central to that improvement. So, let us know what you think by emailing partners@cometbackup.com.

Follow Comet Backup on social media for more news and updates:

• LinkedIn
• X
• Facebook